Selling in winter?

EPIC
Jan 21
2 min read

Winter traditionally brings a lull in the property market, not just in Aberdeen but across the UK, however we have plenty of tips to help your home standout during the season to sell.

Some prospective sellers may press pause until the weather turns, but buyers who are active right now are highly motivated. They’re not just keeping an eye out, they could be relocating for a new job or upsizing (or downsizing) due to a change in family circumstances. With less competition, your home has a great chance of capturing their attention. They key? Making them fall in love with your home the moment they step in from the cold.

Steaming mug and open book on wooden table in cosy room with couch and plant; warm sunlight and soft-focus create a peaceful mood. Text: "EPIC".

Property staging in winter

Home staging is about creating an emotional connection, and in winter more than ever, that means selling warmth, comfort and security. It’s that feeling people get when the cross the threshold and it “feels right”.

🔥 Create a warm welcome

Even from the outside, your home should look warm and welcoming. Clear your pathways, remove leaves and pop the indoor and outdoor lights on. Inside, keep the temperature comfortable and light candles to create that cosy home feeling.

🧶 Think about textures

Transform spaces with thick, inviting throws, cushions and soft rugs. It might feel trivial, but these small tweaks do more than look good, they create a sense of warmth and safety – exactly how you want a viewer to feel.

☀️ Make the most of light

With limited daylight, lighting is everything. Open all blinds and curtains to let as much natural light in as possible. In the evening, use layered lightening with warm-toned lamps to create a gentle, ambient glow.

⚪️ Declutter and minimise

This is where a professional touch can truly shine. An impartial eye can see past the clutter and help create a clean, minimalist canvas that allows a buyer to visualise their own life in your property. It’s also a great opportunity to support local charities or make some cash by selling preloved items!

With families looking to upsize into detached and semi-detached homes in the new year, and a growing confidence among first-time buyers looking to get onto the property market, your home being on the market over winter has a strategic advantage. Staging your property helps it stand out from the competition and captures the attention with a sense of warmth and welcoming.

If you’d like to discuss staging your home to sell, contact Trish and the team today: