What Netflix and selling homes have in common

Think about the last time you watched TV. Were you really watching it? Chances are, you were simultaneously checking your email, scrolling through Instagram or reading the news on a second device like a phone, tablet or laptop. This "second-screen" phenomenon has trained us to consume information in short, digestible bursts. If something doesn't grab us instantly, we scroll right past it.

Now, bear with us, this does relate to how people buy property.

Today’s buyers need their attentions grabbed. In a matter of seconds, your property needs to scream, “look at me. This is where your new life starts”.

Depersonalised, neutrals and clearly defined living spaces show the viewer exactly what they could have, without relying on having the mental bandwidth to see past your personal touches and taste.

Home staging, when done properly, sells a lifestyle. It goes beyond lighting and decluttering, its rearranging furniture to let the room breathe better, curating an aesthetic with clever props and styling the space so the photos demand attention online and the reality sells an aspirational and homely vibe. It’s a precise, project-managed strategy designed to achieve immediate engagement both online and real life.

Our team of experts:

Maximise the most impactful feature of each room

Rearranging the living room to face a beautiful fireplace, rather than TV, to focus onto the home’s innate character.

Ensure each room has a clear identity

In the past, a spare bedroom could pass as a storage room but now, that space can be a high-value asset such as a dedicated home office or luxury dressing room. Our range of staging furniture and props help illustrate this clearly.

Manage the Insta v Reality feeling

The modern buyer compares your property to the clean, crisp and polished interiors they see on social media, magazines and on TV. Clutter and wear instantly stand out and create a negative emotional response. Our staging process is rigorous and can include home improvements (regrouting, redecorating and gardening right through to project managing building works) and a deep clean before the strategic placement of furniture and props begins.

We have helped many owners in Aberdeen city and shire sell their home faster and achieve a premium price through our staging services. If you’re ready to sell your property this year, reach out to our team today.

01224 645 500 | epicpropertyservice@gmail.com | LinkedIn